HOW CAN THE PRINT INDUSTRY HELP A GIVING SOCIETY?

How can the print industry help a giving society?

A recent study has shown that, when it comes to helping those in need, those in the USA are among the most generous in the world.
The 2014 World Giving Index, which is compiled with data from 135 nations by the Charities Aid Foundation, puts the U.S. in joint first place along with Myanmar. The index measures the percentage of those who help strangers, donate each month, and give up their time as a volunteer.
The U.S. was the only country that took first place in all the categories and, at 64%, it’s an increase since the last time the index was created. This is good news for the non-profit groups who depend upon the public’s generosity to meet their fundraising goals, and print companies have a big part to play as well.
Part of what can make a charity event a success is using effective promotional materials. These can be provided by a print company at a price that will not take too big a bite out of its fundraising budget.
There are many others ways that printing companies can lend a hand, such as producing event decorations like banners and signage, as well as announcements, invitations, pledge sheets, and even T-shirts and race bibs for events like fun runs or walkathons.
The results of the survey certainly reflect well on the country and, through the help of many different players, including printing firms, its residents can continue to help those in need.

Source:minutemanpress.com

HOW THE FOOD SERVICE INDUSTRY USES PRINT TO MEET CONSUMER DEMAND

With more and more food chains developing ideas that will allow their franchise to capture a part of the growing demand for offsite catering and food delivery, the National Restaurant Association has said that doing so can lead to an increase in sales revenue to in excess of 10%.
The success of these ventures depends upon a variety of factors, with one of the most important being appropriate packaging and other paper goods. In this situation, print companies have a major role to play.
When customers call or otherwise send in their orders, they will want to have their selections arrive at the correct temperature and in containers that are both strong yet eco-conscious. They also want to feel that they are getting good value for their money, and that their business matters.
This is an area in which printed materials can make a big difference. Menus can be included with each order, which will keep the restaurant in the mind of the consumer the next time they need food delivered. Another way that print companies can help to increase sales is to prepare small customized promotional items such bulk-mailed flyers, coupons, and business cards. Those specializing in stationery printing, meanwhile, can assist in the products of presentation folders, letterheads, and fridge magnets.
As the food service industry adapts to meet the changing market demands, the printing industry is changing in sync with them. This will help to ensure the overall long-term success of such ventures.

SOURCE: minutemanpress.com