HOW PRINTING CAN HELP TOURISM INDUSTRY

How printing can aid the tourism industry

Booking site Hotels Combined recently conducted a study to find out which states in the U.S. are the most popular for domestic tourists, perhaps giving those in the vacation sector a better idea of some of the themes to consult with brochure printers for their promotional materials.
In total, 87,000 hotel bookings were reviewed to find out which places were the most popular, and California, Florida, Nevada, and Texas took the top four spots, with New York coming in fifth.
Tourism organizations in those states that have warm climates can emphasize this to their advantage. They can ensure that brochure and catalog printing service providers can include plenty of information about their weather tendencies in the materials they create. These will no doubt be very attractive to those looking to spend some time in the sun.
For those states that have a more northerly climate, designing promotional materials that emphasize a vacation experience that’s out of the ordinary can be very effective. Also, while many like to seek the warmth as a break from the winter’s cold, they do not enjoy stifling heat. The northern states can offer their visitors a chance to enjoy summer fun in the great outdoors at a comfortable temperature.
Choosing the right time to have promotional items printed by a printing company and then sent out is vital. Those looking to plan their summer vacation often like to start to make their plans in the spring, while those looking for a warm weather winter getaway would be more responsive in the fall and early winter.

Source: MinuteMan.Press

HOW PRINT CAN HELP A COMPANY NAME CHANGE?

When a company rebrands, the name is not usually the only thing that changes. Often, the logo of the company is the most important change that happens. Companies become known for their brand and many recognize the company just by looking at the logo. Therefore, one of the most important things a rebranding company can do is work closely with a professional print company to help them portray a fresh and competent image.
A logo change can be a large-scale operation - it has to be changed in all company stationery, all the building signs have to be changed to reflect the new name and logo, any company vehicles have to be repainted to feature the new name, and all digital business cards for all employees have to be reordered from local printing companies.
When a company’s brand is already well-known, it is of paramount importance that current customers are reassured that they will receive the same level of customer service and quality products they have been used to. With the help of locally-based print services, a professional and aesthetically pleasing new image can only help customer confidence in that respect.
For companies changing their name, there is always a reasonable amount of time in which they can let their customers and stock holders know that it is happening. This can be done by either sending out a mass mailing in the form of a flyer provided by a local printing company or by calling each person personally and letting them know about the upcoming changes. This should guarantee that no customers are left uninformed of the change.

Source:minuteman.press

HOW PRINTING SPEAKS VOUME?

One of the main reasons people choose to consult a professional printing company when they require such services as banner, poster, and flyer printing is because of the speed and efficiency with which large amounts of printed material can be produced. For an individual to mass produce their own printed items would require them to buy their own supplies of paper, ink, card, laminating pouches, and the like. This could be an expensive and time-consuming exercise, and the end product will still lack the quality of a professional printer’s output.
Believe it or not, mass production has been possible in the printing and publishing industry for over 500 years. The invention of the printing press, originally roughly seven feet tall and long, meant that Western Europe had produced nearly twenty million books by the beginning of the 16th century. The early Gutenberg-style, hand-operated press could produce around four printed pages per minute – an impressive rate for the time, but a far cry from the 100 or more per minute capable of being produced by leading printers today.
With 3D printing very much one of the buzzwords in the print industry today, arguably the main stumbling block of introducing this at present is that it is a comparatively slow process, making mass production not possible in the same way as it is with traditional print services. Since the technique involves melting materials and dispensing them via a nozzle, or fusing minute particles together via a laser, it is not a process that can currently be carried out quickly or in high volumes.
However, the process – quite literally – adds another dimension to printing and, though still in its infancy, demonstrates the amazing versatility of the industry.

SOURCE: MinutemanPress.com

WHY PRINT POWERS FORWARD IN AN ONLINE WORLD?

Most major newspapers have an online presence, as do most major news magazines. However, all publishers are aware that their printed media is still the backbone of their output. While the majority of Americans have Internet access and regularly go online, according to an article in Digital Trends from earlier this year, 20% still do not use the Internet and rely entirely on print. Of the 80% who do have Internet access, many still use a dialup connection, which is too slow for reading some news sources online.
Even among those who spend a lot of time on the web, many will say that they prefer to read offline, citing that reading online hurts their eyes or that it is uncomfortable for them. Others find it easier to save articles that they read on online sources – safe in the knowledge that they can print it out and store it somewhere, minimizing the risk of lost data due to a computer crash.
In terms of marketing, print media is still the most effective form of advertising, which explains why printing companies remain in heavy demand. Flyers, for example, are most often mailed directly to homes and looked at by at least one person in each household. However, it is also important that those who design the flyers link them to their online sites. Along with address and telephone number, a flyer should also contain a website address and social media links for those who prefer to do business online.

Source:Minuteman Press

HOW SENDING GREETING CARDS CAN HELP YOUR BUSINESS?

Thinking about greeting cards conjures up images of cute birthday cards sent to friends and family members, Christmas cards sent to acquaintances, and Mother's Day cards. However, businesses also often send greeting cards to customers and to clients.
The types of cards sent by businesses can include holiday cards, cards to give thanks for past business, invitations to upcoming receptions or company events, customer retention cards asking those who have done business with the company in the past to visit them again, or even cards sent out to remind a customer or patient of an upcoming appointment. Most printing companies can provide all the kinds of greeting cards that are required by business.
In order to make the most of sending greeting cards, cards produced should be personalized to the person to whom they are being sent. In the case of holiday cards, they should also definitely be hand-signed by the CEO of the company. When a client or customer receives a holiday or a thank you card, it is sure to be shared with the entire company, or at least with management. Those who receive the cards are like to think fondly of the company that sent it and might be more likely to be inclined to do business with them over someone who never contacts them.
Printing companies have a lot of experience in designing and printing greeting cards of all kinds. They can advise on a wide range of issues that may come up, such as paper quality and what to include in the card.

Source: Minuteman Press

PRINTING SERVICES CAN SUIT ANY PRICE RANGE

In business, the most important thing is the bottom line. All businesses work to some kind of budget, so it is important to get things done as effectively as possible while still keeping an eye on the financial side. This is no different when arranging for commercial printing services. Quality printing is the first priority but there are many ways in which companies can base their printing requests around their budget.
All printing companies can work with their clients to provide the highest-quality product possible within their price range. Businesses should think about the extent to which they need to use color. Letterheads on memos, stationery, and envelopes can be printed in black and white or in full color. Flyers can be vibrant and colorful or kept in simple grayscale, perhaps allowing the color of the paper to be the focus. Colorful business cards are eye-catching, but a well-designed black and white card can be just as effective.
Budget-conscious businesspeople should also consider size. Large, content-packed brochures can certainly be suitable for events and promotions requiring plenty of detail. On the other hand, there are occasions where a smaller brochure can be more practical, especially if being presented to people on the move.
Businesses can also use desktop tools to create and design their flyer or poster themselves, saving it in a format that allows them to send it directly to the printing company to print it out. Whatever the choices, there are many ways in which printing services can be catered around any budget. It may take a little more work on the part of the business but clients are always appreciative of companies who go the extra mile.

Source:Minuteman Press

MAKING THE MOST OUT OF OUTDOOR ADVERTISING

Now that the warmer weather has arrived in most of the United States and more people are venturing out of their houses, outdoor advertising has become more important than ever.
Some people might instantly picture billboards when they think of outdoor advertising, but they are just a part of it. Outdoor advertising obtained from printing companies can also include posters, banners, and signs. Regardless of the advertising format, however, there are several rules that should be followed to ensure that a company’s efforts will be noticed and lead to success.
For starters, most advertising experts will agree that a billboard, banner, or sign should have no more than seven words to be at its most effective. Long paragraphs about a company or service will simply be ignored in the majority of cases. Only one or two compatible fonts should also be used and will help make it easier to read.
As a rule, only images that are directly related to the product or services being advertised should be integrated, and it is vital not to overlook the choice of colors used, especially since those used in the background must make the print stand out and not detract from it.
Another mistake many make with outdoor advertising is to have too much contact information provided. It is important that only one contact is provided on a billboard, banner, or sign to avoid confusion. The message on these items must also be original and not parrot other companies’ campaigns. Local print companies can advise their customers on what should and should not be included on their outdoor advertising.

SOURCE: Minuteman press